As usual, the NY Times acts as if NY conglomerate publishing is the only game in town. Sure, that's the only books tracked and put on NYT's bestseller list. Sure, those lists aren't even based on sales but rather on orders of books. But...let's look beyond that.
Will NY conglomerate publishers raise their prices? Some will. I can't help that. But all the hysterics and hype about how e-book prices are going up is just that...useless fear mongering. Why?
Because NY conglomerate publishing is not the only game in town, and indie's prices aren't budging. In fact, conglomerate is not the originating game in town for e-books. The e-publishing community was built by indie presses and pioneer distribution channels, like Fictionwise and ARe. Some of the forerunners in the e-publishing industry have been around for between 10 and 15 years. All told, both Amazon and the NY conglomerates are new to the game.
NY talks about testing the market. I laugh. Why do I laugh? Because that testing was done by indie press long ago. While prices that people are willing to pay for an e-book vary from reader to reader and further from author to author or publisher to publisher, when considering a single reader, we have a pretty safe ballpark that the indies tend to stick to, these days. Why? Becauase it's already been tested and found solid. Worst case scenario, someone comes in at the higher range for a novel-length e-book (a range that is about $5-7 in indie) and finds that a dollar or so lower works better for them.
Some NY conglomerates talk about their "progressive" or "revolutionary" new e-book programs. When they do, I laugh. Why now? Becuase their revolutionary new programs often involve copying what indie press already does. Too bad they aren't smart enough to copy pricing, but they are so worried about their print books, they are undermining the e-books they are putting out...and hacking off readers, in the process.
I don't begrudge them the right to experiment and find their own pricing balance but...clue arriving guys...it's HIGHLY unlikely to be $15 per book. In the meantime, pirates are using this as an excuse not only to pirate you, but also to pirate me, and I'm selling e-books for half of what you do...sometimes a third of that. But hey...one excuse is as good as another to a pirate.