As you might have guessed, I'm a little tired of the journalists doing two things: dismissing the foundation of e-publishing built by indie press and the completely baseless fear-mongering about how e-book prices are going to skyrocket, because NY conglomerates have jumped into the game.
I've found that the NY types are often unwilling to accept that indie presses have already done their market testing and found their balance, so I'm going to act like I'm from a NY conglomerate publisher for a moment. I'm going to act like indie press is completely clueless about what the market will tolerate and ask readers to respond to a very simple polling about the issue.
People who read e-books only, please... There is no response of "I don't read e-books," because this is a polling about e-book pricing, which non-readers would have little interest in.
The question is simple. What would you pay for a novel-length (NOT category length...think a 300 or more page mass market book with at least a sale price of $6 on Amazon and a list price of at least $8) fiction e-book? One question.
I have the polling set up to run for more than a month, and the results will be posted in a message from EPIC. You can find the polling at my blog.
Feel free to pass this polling along to as many e-book readers as you choose to. Readers feel that the big boys in the game don't listen to them. That's largely true. So, let's get this polling into the thousands and show them what readers really think.
I think I know what the readers will reply, but it will be an interesting experiment to go directly to the readers.
At the very least, I can debunk what Madeline McIntosh (President of Sales, Operations, and Digital...does anyone else see a bias in that title?...for Random House) said at the American Bookseller Association meeting. She said that publishers "have no real experience at setting retail prices." I fully disagree. To be accurate, NY conglomerate publishers may well have no experience at it, but indie publishers (especially indie/e publishers) do. That's the way our system works.